The 6 Influencing Principles
1. Reciprocity:
People feel obligated to reciprocate when given something (e.g., free samples, favors).
2. Commitment and Consistency:
People align future behavior with past commitments (e.g., signing up for a newsletter).
3. Social Proof:
People follow the actions of others (social validation) (e.g., customer reviews).
4. Authority:
People respond to expertise and authority (e.g., doctor's recommendations).
5. Liking:
People prefer to say "yes" to those they like (e.g., personal relationships).
6. Scarcity:
People value things more when they're scarce (e.g., limited-time offers).
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