Lesson 1: Understanding the Pre-Suasion Process
1. Recognize people's mental states
2. Identify their interests and values .
3. Use empathy to connect .
Lesson 2: Creating a Context for Influence
1. Establish authority .
2. Use storytelling to resonate .
3. Set the stage for persuasion.
Lesson 3: Harnessing Social Proof
1. Leverage social influence (1 Corinthians 1:10).
2. Use testimonials and endorsements (Matthew 21:1-11).
3. Showcase expertise (Proverbs 22:29).
Lesson 4: Focusing on Identity and Values
1. Align with people's self-image .
2. Emphasize shared values .
3. Use language that resonates .
Lesson 5: Creating a Lasting Impression
1. Leave a lasting memory .
2. Use emotional connections .
3. Follow up and follow through.
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